物理与电子工程学院2019学术论坛之十三
Title: The Way to Mars! How to Build a Sustainable Ecosystem for the Aerospatial Belt & Road
Speaker: Roberto Donà, International Business School of Suzhou (IBSS), Xi’an Jiaotong/Liverpool University
Time: 3:00pm, 18 April
Venue: 图书馆副楼5楼报告厅
Abstract: There are many good reasons to continue to explore space sending people back to industrialize the Moon and/or to populate Mars. It is quite obvious to think to associate these reasons to purposes of scientific discovery, to spin-off of more general economic benefits, and also the desire of a country to conquer even the control of the space. In other words, the question about space exploration come down to whether we want to bring the solar system within mankind’s sphere of economic influence. But these are “acceptable reasons”, very comfortable to discuss because they can be logically defended. When we contemplate committing large sums of money to a project, we tend to dismiss the “real reasons” and in particular in space exploration those are the most important. First, most of us want to be, both as individuals and as societies, the first or the best in some activity. We want to stand out. A second reason is curiosity. Who among us has not had the urge to know what’s on the other side of the ocean? Finally, we humans, since the earliest civilizations, want to leave something behind to show the next generation, or the generations after that. They are the main drivers. Of course the space program also addresses the acceptable reasons, and in the end this is imperative. Societies will not succeed in the long run if they place their resources and their efforts in enterprises that, for whatever reason, don’t provide concrete value. The aim of this speech is to explain that the adventure to Mars is a combination of “acceptable” and “real” reasons, but it is also a new frontier of the space exploration. It has to be an effort of a truly international
cooperation, not just for the amount of financial resource needed, but because it is fundamental to aggregate the knowledge and the experience of the most beautiful minds of the globe, to succeed in the most challenging project of our time. A project that requires the leadership of a great country and the support of all of those want to participate in this new aerospatial road to Mars.
Speaker: Roberto Donà is an academic and a business practitioner with a long experience in China. He is Professor of Practice in Management at IBSS, the business school of Xi’An Jiaotong Liverpool University in Suzhou, where he serves also as Associate Dean for Corporate Affairs and Director of the Master in Management. He is Honorary Professor at the School of Innovation and Entrepreneurship of the University of Chinese Academy of Science and Adjunct Professor at MIP Politecnico di Milano Graduate School of Business Previously he has been a faculty member of SDA Bocconi School of Management and Bocconi University since 1990, Visiting Scholar (1996) and Visiting Professor (1998) at Stern School of
Business (New York University) and Visiting Professor, Fudan University School of Management (2008-2010). Roberto has a strong international exposure having worked in Russia, Bulgaria, Argentina, USA and China. His fields of interested are on Internationalization and Innovation Processes in Asia and their managerial implications. Since the beginning of his career he worked also as management consultant for both domestic and international companies serving in several board
